Supporting Aid for You: Empowering Women in Africa

Our business is proud to donate 15% of profits to Aid for You, an initiative providing interest-free loans to women-led micro-businesses in Africa. This program helps widows, divorced women, and mothers of orphans start or expand small enterprises—from tailoring shops to livestock farming—without the burden of debt.

With a 99.7% repayment rate and over 200,000 beneficiaries, Aid for You has proven its impact in reducing poverty and empowering women. By contributing, we’re helping build sustainable livelihoods and stronger communities across Africa.

(Aid for You is implemented by DirectAid.)

Why we support it:
Direct impact – Loans go straight to women entrepreneurs.
 Sustainable model – High repayment rates ensure long-term growth.
 Aligned with global goals – Fights poverty and gender inequality.

Every purchase you make helps fund these life-changing loans. Thank you for being part of this mission!